NASZ Enterprise was founded in 2011 by Muhammad Riduan, Muhammad Syafiq and Nur Akmal Sukainah and incorporated back in March 2013. It started as a small Malay Kuih business operating from the house with family and friends as customers and retailing by roadside.

It had its first break when a leading hotel in Subang Jaya appointed NASZ to supply Malay Kuih for their restaurants and functions back in 2012. From these humble beginnings, NASZ made its way into more hotels and caterers in Klang Valley supplying a wide range of Malay Kuih, fresh and frozen. Today it is a proud key supplier to major hotels and caterers with names like Johnny, Istana, Sheraton and Eden, to name but a few.

To meet growing business demands, MASZ moved out from the house into a small rented shop located at Taman Bahagia Johor in 2014. As business continues to grow and more world class hotels started to appoint NASZ, need to improve and maintain hygiene and quality control became critically important. In 2015, we moved again into the current facility, a brand new corner double storey shop lot with proper lay out and equipment. Aroma NASZ obtained HALAL certification on its products from Jabatan Agama Islam Johor (JAIJ) in 2012 and in process of obtaining HACCP certification (expected by middle of 2011) for its product and production facility.

Since moving to the new facility, business has grown double digits every year. In year 2016, NASZ embarked into an expansion plan, recruiting the right management talents to grow the business and improve operations efficiencies, first, by appointing En. Farhan, who has extensive experience in food & beverages industry, having worked in the hotel line for more than 25 years. With aggressive marketing initiatives, it has managed to secure new major accounts and expanded into new region, Kuala Lumpur and Shah Alam.

Today, NASZ is the proud owner of its once rented property …. as it now plan to strengthened its position in the market besides plans in venturing into other areas such as retail outlets and catering services.

Now, our mision is to deliver kuih in all state and have branch as many to effecincy our services . And our vision is imporve our sevice to make our customer behaviour .